From Antarctica With Love: The Keynote

BD doesn't have to feel cold. Use five principles to warm up your prospects.

Antarctica is among the highest, driest, coldest, windiest places on Earth. It's also where I met my wife. 

Twenty-two years and two kids later, I'm here to say: 

If I can find love in an ice desert, you can develop business—I don't care who you are or how your past BD experiences went. 

Five principles will guide you and the lawyers in your firm to go from ice-cold novice to red-hot rainmaker: 

1️⃣ Marketing is not BD. The difference matters.

2️⃣ Business development is relationship development.

3️⃣ Good BD is basic . . . to you.

4️⃣ Don't wait! Help create the conditions for alignment.

5️⃣ Simple tools, steady habits, and earnest accountability win.

Bring the keynote to your next firm retreat. I'll bring the pictures, principles, and stories to tell—and real tools to help you succeed. Email matt@axismarketingstrategies.com to explore options.