about
axis philosophy
Informed Marketers
Drive Value.
The fastest, most enduring way to improve marketing and business development outcomes for lawyers and law firms is to train, empower, and elevate in-house marketing and business development professionals.
Axis Marketing Strategies helps marketers:
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Learn the business of law.
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Develop empathy for lawyers (a game changer).
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Increase their confidence through proven client service skills.
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Deliver their expertise.
Empowered Marketers
Inspire Lawyers.
Lawyers want to work with experts, not order-takers. Yet firms consistently miss opportunities to empower their marketing and business development teams.
Similarly, marketers want to be seen as strategic guides and thought partners to lawyers. Yet marketers often overlook or dismiss opportunities to demonstrate expertise.
Axis trains marketers and lawyers alike to see opportunities for grater service and success—and how to realize those opportunities.
Frameworks + Skills
Improve Outcomes.
Most marketers know what to advise. Yet they want more tools to help lawyers to take that advice consistently.
Axis shares frameworks and practical skills to help marketers inspire confidence in lawyers and influence lawyers to achieve greater marketing and business development success.
As a result, marketing value increases steadily at all levels, from senior leadership to first-time marketers. And when lawyers act on sound advice, firms realize greater outcomes.
direction
development
growth
With 15+ years advising professional services firms, Axis Marketing Strategies unites marketers, lawyers, and management teams in a deeper understanding of how to elevate marketing and business development efforts in law firms. It starts by empowering marketers to go farther in their client service delivery, from junior coordinators to CMOs.
Results include greater creativity and impact in marketing and business development efforts, increased lawyer confidence in in-house teams, more value for firms' investments in marketing and business development, and higher revenue.
Matt Plavnick
Matt Plavnick helps marketing and business development professionals, lawyers, and law firms connect with target audiences to earn new business and grow revenue. Since 2010, Matt has brought marketing and business development inspiration to clients ranging from nationally recognized boutiques to Am Law 10 firms.
Curious by nature (he once spent a winter in Antarctica!), Matt is fascinated by how clients buy and lawyers sell, and closing the gap between the two. He loves to ask questions to reveal new opportunities and uncover marketers' and lawyers' unique advantages. Matt prioritizes critical thinking and creativity in client service.
A leader in the Legal Marketing Association, Matt has served in national, regional, and local roles. He presents frequently at LMA and on other stages. Matt serves on the board of directors for the Miners Alley Performing Arts Center. He lives in Colorado with his wife, two daughters, and rescue pup.
