about
axis philosophy
Marketers Drive Value.
When law firms must make critical decisions, marketing and business development professionals are often the first to channel the voice of the client.
Firms realize greater value and create more revenue when they involve marketing leaders in strategic planning and goal setting.
Misalignment Costs Money.
Intentional collaboration between management and marketing teams doesn’t always happen, leaving gaps in understanding and buy-in when firm leaders share strategic goals with marketing teams.
On inspection, these gaps often expose misalignment between management vision and marketing execution.
By Closing Gaps, We Race Ahead.
Through proven steps, Axis Marketing Strategies helps firms bring management and marketing teams closer together.
With Axis, law firm leaders communicate their intentions and rationale more clearly. Marketing pros develop creative solutions and energetic initiatives to achieve firm goals.
direction
development
growth
With 15+ years advising professional services firms, Axis Marketing Strategies unites law firm leaders and marketing teams in a deeper understanding of firms’ goals and expectations--and marketers' unique capabilities to help achieve those goals.
Results include greater creativity and impact in marketing and business development efforts, more value for firms' investments in those areas, and increased revenue.
Matt Plavnick
Matt Plavnick helps lawyers, law firms, and marketing and business development professionals connect with target audiences to earn new business and grow revenue. Since 2010, Matt has brought marketing and business development inspiration to clients ranging from nationally recognized boutiques to Am Law 50 firms.
Curious by nature (he once spent a winter in Antarctica!), Matt is fascinated by how clients buy and lawyers sell, and closing the gap between the two. He loves to ask questions to reveal new opportunities and uncover lawyers' and marketers' unique advantages. Matt prioritizes critical thinking and creativity in client service.
A leader in the Legal Marketing Association, Matt has served in national, regional, and local roles. He is a frequent presenter at LMA and other outlets. Matt also serves on the board of directors for the Miners Alley Performing Arts Center. He lives with his wife and two daughters in Denver, Colorado.
