Axis trainings demystify complex topics and provide practical–and practicable–skills that help lawyers and legal marketers alike find greater success. All trainings can be tailored to every firm's individual needs.  

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Axis Accelerator Training teaches marketing and business development professionals how to provide richer client service to lawyers through knowledge of law firm operations and business pressures, empathy for lawyers, and confidence in themselves.

• Against a backdrop of law firm economics, four units introduce key competencies to help marketers serve and lead lawyers: 1) Expertise, 2) Communications, 3) Critical Thinking, and 4) Presence.

• Accelerators inspire confidence in lawyers even as they learn the (often counterintuitive) ways that law firms operate. 

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Learn more about Axis Accelerator Training.

 

Business Development Strategies for Lawyers plays equally well as a workshop or a multi-part course. Participants learn essential BD framing, practice real BD skills, and develop practical BD plans and cross-selling processes.

• Participants learn the cardinal rule of business development; identify REAL prospects; understand conditions for alignment; explore cross-selling criteria; recognize success signs (and when to cut bait); and plan how to keep moving for long-term wins. 

• Every participant leaves with a concrete BD plan and powerful next steps. 

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See BD Strategies for Litigators as an example workshop.

With group and individual coaching options, Axis provides ongoing opportunities for lawyers and marketing professionals to hone their craft with guidance and structure. 

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What to Expect: Whether you are a lawyer or a marketer, Axis coaching work is tailored to you.

• Coaching goals, success criteria, and duration are clearly defined at the outset.

• Participants learn new skills, practice in the wild, and report back. (In other words, expect meaningful homework.)

• Every session involves constructive debrief of experiences gained, questions and insights to help you uncover your inner strengths to make the most of opportunities next time, and new concepts or skills to add to your repertoire. 

 

​Client Service Coaching: Based on 14 years of experience inside law firms, Axis provides 1:1 guidance to help in-house marketers execute, advance, and lead inside their firms. 

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Business Development Coaching: Axis coaching services help lawyers become more effective business developers through proven relationship development frameworks and skills. We demystify the how of BD by helping lawyers apply their strengths to 1) develop and nurture relationships and 2) actively create the conditions for a hiring decision–all in ways that are authentic to you.

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