Axis trainings demystify complex topics and provide practical and practicable skills that help legal marketers and lawyers alike find greater success.   

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Axis Accelerator Training teaches marketing and business development professionals how to provide richer client service to lawyers through knowledge of law firm operations and business pressures, empathy for lawyers, and confidence in themselves.

• Against a backdrop of law firm economics, four units introduce key competencies to help marketers serve and lead lawyers: 1) Expertise, 2) Communications, 3) Critical Thinking, and 4) Presence.

• Accelerators inspire confidence in lawyers even as they learn the (often counterintuitive) ways that law firms operate. 

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Learn more about Axis Accelerator Training.

 

Business Development Strategies for Lawyers plays equally well as a workshop or a multi-part course. Participants learn essential BD framing, practice real BD skills, and develop practical BD plans and cross-selling processes.

• Participants learn the cardinal rule of business development; identify REAL prospects; understand conditions for alignment; explore cross-selling criteria; recognize success signs (and when to cut bait); and plan how to keep moving for long-term wins. 

• Every participant leaves with a concrete BD plan and powerful next steps. 

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See BD Strategies for Litigators as an example workshop.

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The Axis BD Advantage Series marries a firm's needs to distinct elements of the BD Strategies curriculum, resulting in tailored programs built for specific groups. Each BD Advantage Series is unique to each client, yet shares a common framework rooted in proven best practices. 

With group and individual coaching options, Axis provides ongoing opportunities for marketing professionals and lawyers to hone their craft with guidance and structure. 

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What to Expect: Whether you are a marketer or a lawyer, Axis coaching is tailored to you.

• Coaching goals, success criteria, and duration are clearly defined at the outset.

• Targeted questions help you uncover inner strengths and lead to new insights that drive behaviors.

• Axis then suggests new concepts or skills to add to your client service or business development repertoire. Coaching participants practice in the wild and report back. Every session involves constructive debrief of experiences gained. (In other words, expect meaningful homework.)

 

​Client Service Coaching: Axis provides guidance to help in-house marketers execute, advance, and lead inside their firms.

 

The 5 Pillars of Axis Client Service Coaching:

• Law Firm Economics

• Establishing Expertise

• Empathy + Communication

• Critical Thinking

• Personal Brand

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Business Development Coaching: Axis coaching demystifies the how of BD by helping lawyers align existing strengths with proven relationship development frameworks and skills. We introduce new skills as appropriate to help lawyers understand different BD scenarios and adjust accordingly. 

 

Participants then apply their strengths to 1) develop and nurture relationships and 2) actively create the conditions for a hiring decision—all in ways that are authentic to you.

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