STRATEGY

Your firm has strategic goals and objectives. Axis helps you craft smart and effective marketing and business development strategies to achieve those goals and objectives. 

Axis works with law firms that have already invested in at least one full-time marketer. Together with your team, Axis helps pinpoint needs and opportunities and articulate clear and measurable marketing and business development goals. We constantly check that our strategic marketing recommendations align with your firm’s larger business strategy and unique culture. 

ALIGNMENT

Sometimes, before a firm can implement an effective marketing strategy, it must ensure that its management and marketing teams share a common vision. In these instances, Axis measures alignment between management and marketing teams. The resulting Alignment Score—and its underlying causes—informs our approach to bringing management and marketing functions closer together. 

Together with management and marketing leaders, Axis helps firms identify and remove obstacles to achieve greater marketing and business development results. We find the small shifts that will make for big gains.

This alignment leads to success that can be measured in at least three ways: 1) Improved Alignment Score; 2) More time spent on higher value marketing and business development activities; and 3) Increased revenue.