Standard forms present opportunities and pitfalls. Marketers can help firms review engagement letters and invoices with client experience at heart.

Sure, your email looks perfect to you as you sit at your desk. But how does it appear to that reader opening it on their phone? Take these three steps to give phone readers what they need so you can get the responses you want.

Legal Marketing Association Education Director Holly Amatangelo is on a quest to help legal marketing and business development professionals understand their firms and clients. The former professional comedy actor ask questions, stays curious, and just says no to bad advice. As evidenced by her favorite phrase, "yes, and," Holly is always game.