top of page

axis (ak-sәs) – noun: a principal line of direction, development, or growth

Hero Graph Updated.png

X: Axis Marketing Strategies empowers marketing and business development professionals to lead lawyers through knowledge, empathy, and confidence.

 

Y: Axis guides lawyers and law firms to grow revenue through smart, creative business development strategies, frameworks, and skills.

Together, marketers and lawyers establish direction, develop opportunities, and drive growth.

Axis different Image.png

TRAINING + COACHING

Because growth doesn’t
happen in a vacuum. 

STRATEGY + ALIGNMENT

We can succeed by accident. But it’s better if we don’t have to.

FRACTIONAL CMO SERVICES

Small and mid-size firms deserve big ideas–even on limited budgets. 

direction
development
growth

Axis Marketing Strategies is elevating the legal marketing industry. We help marketers do more in their roles and achieve more for their firms. 

Guiding Principles:

 

  • Informed marketers drive value.
     

  • Empowered marketers inspire lawyers. 
     

  • Frameworks + skills improve outcomes for marketers and lawyers alike. 

Matt's creativity excites people. He has a gift for bringing teams together around great ideas–and getting the work done.

Felice Wagner, Executive Director, The Trial Network

Find yourself a Matt Plavnick in your professional life. He embraces your ideas, elevates them, and still gives you full credit.

Robin Davidson, Head of Business Development & Communications, Boies Schiller Flexner LLP

Matt asks questions others don’t. He dives into data and emerges with suggestions that make a difference. And he always acts with our firm’s best interests at heart.

Mike Williams, Managing Partner, Wheeler Trigg O’Donnell LLP

LMAF Logo Stacked blue and white.png
LMAF BLOG HEADER on Grey.png

Axis demystifies marketing and business development with
Legal Marketing AF—and always has some fun along the way! 

MOST RECENT POSTS

bottom of page