axis (ak-sәs) – noun: a principal line of direction, development, or growth
X: Axis Marketing Strategies empowers marketing and business development professionals to lead lawyers through knowledge, empathy, and confidence.
Y: Axis guides lawyers and law firms to grow revenue through smart, creative business development strategies, frameworks, and skills.
Together, marketers and lawyers establish direction, develop opportunities, and drive growth.
Axis Marketing Strategies is elevating the legal marketing industry. We help marketers do more in their roles and achieve more for their firms.
Guiding Principles:
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Informed marketers drive value.
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Empowered marketers inspire lawyers.
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Frameworks + skills improve outcomes for marketers and lawyers alike.
Matt's creativity excites people. He has a gift for bringing teams together around great ideas–and getting the work done.
Felice Wagner, Executive Director, The Trial Network
Find yourself a Matt Plavnick in your professional life. He embraces your ideas, elevates them, and still gives you full credit.
Robin Davidson, Head of Business Development & Communications, Boies Schiller Flexner LLP
Matt asks questions others don’t. He dives into data and emerges with suggestions that make a difference. And he always acts with our firm’s best interests at heart.
Mike Williams, Managing Partner, Wheeler Trigg O’Donnell LLP
