axis (ak-sәs) – noun: a principal line of direction, development, or growth
X: Axis Marketing Strategies empowers marketing and business development professionals to lead lawyers through knowledge, empathy, and confidence.
Y: Axis guides lawyers and law firms to grow revenue through smart, creative business development strategies, frameworks, and skills.
On these axes, marketers and lawyers establish direction, develop opportunities, and drive growth.
axis is different
Axis Marketing Strategies creates greater alignment between law firm leaders and in-house marketing and business development teams.
Results are three-fold:
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Management provides clearer targets and direction to in-house teams.
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Marketers receive more support and face fewer obstacles, leading to improved execution.
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Renewed collaboration between management and marketing teams spurs value creation and revenue growth.
Matt's creativity excites people. He has a gift for bringing teams together around great ideas–and getting the work done.
Felice Wagner, Executive Director, The Trial Network
Find yourself a Matt Plavnick in your professional life. He embraces your ideas, elevates them, and still gives you full credit.
Robin Davidson, Head of Business Development & Communications, Boies Schiller Flexner LLP
Matt asks questions others don’t. He dives into data and emerges with suggestions that make a difference. And he always acts with our firm’s best interests at heart.
Mike Williams, Managing Partner, Wheeler Trigg O’Donnell LLP
