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Go Ahead, Update Your Photo. Then Raise Your Rate.

Writer: Matt PlavnickMatt Plavnick
Older smiling woman
Your gray hair? Clients will pay more for it.

If you are an actor, model, or athlete, there are plenty of well-established reasons to dread the advance of time.


But if you are reading this, you're likely a lawyer or other professional service provider. Good news: Knowledge industries reward experience.


It's natural to cling to our glory years. Dark hair (any hair!), cheekbones, one chin. It's not our fault--we're conditioned to admire those features.


But friends, you've worked hard to reach this stage. You not only know what you are doing, you know how to do it well--and efficiently. After all, your bio includes paragraphs of pure poetry selling those points!


After extolling all those results, awards, and experience, isn't it a little odd that your headshot belongs to someone, well, young? Client: "Wait, that kid looks 34. I'm paying how much?"


Rule of thumb: Your new client should be able to instantly recognize you at your first meeting. So go ahead and update your photo. As a consolation, turn around and raise your rate.


That twinkle in your eye in your new headshot? That's knowing what you are worth--and showing it.



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