PSA: Use LinkedIn to Become Known, Liked, and Trusted
- Matt Plavnick
- 16 hours ago
- 1 min read
Top 10 things I wish I'd known about LinkedIn when I worked in a law firm:
🔟 Posting on LinkedIn is not risky behavior.
9️⃣ Posting on LinkedIn is not risky behavior.
8️⃣ Posting on LinkedIn is not risky behavior.
7️⃣ Posting on LinkedIn is not risky behavior.
6️⃣ Posting on LinkedIn is not risky behavior.
5️⃣ Posting on LinkedIn is not risky behavior.
🍒️ Ounce for ounce, LinkedIn is our most powerful tool to help clients get to know, like, and trust us—before they need us.
3️⃣ Posting on LinkedIn is not risky behavior.
2️⃣ Posting on LinkedIn is not risky behavior.
1️⃣ Posting on LinkedIn is not risky behavior.
Lawyers and MBD professionals, take it from me, your erstwhile social media curmudgeon:
☘️ Posting on LinkedIn is not as risky as it first feels. When done consistently and well, it 100% creates and attracts the kinds of visibility and clients you want.
The bigger risk? Not showing up and leaving all that opportunity to competitors who use LinkedIn to build community, familiarity, and trust.
