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7 days ago2 min read
Marketers, Use Two Simple Words to Turn Your Cry for Help into a Leadership Moment
Next time you're under strain and asking for help, ask "What if?" and watch what happens.

Mar 13 min read
Hey Marketers: Do You Recognize These Order-Taker Traps?
Four common order-taker traps often trip up law firm marketers. Recognize and step around them to lead in your firm.


Jan 312 min read
Dear Law Firms: Are You Training for Client Service?
Could this checklist belong to your firm? You are not alone. It has long struck me as odd that even though lawyers consistently ask for...


Jan 42 min read
Make Your Story Stand Out: "FUK It"
Casual stories help lawyers market their experience and advance business development efforts. "FUK It" to prepare your next story.


Dec 17, 20242 min read
The Best Time to Post on LinkedIn? Before I Leave for Something Else.
LinkedIn's algorithm excels at measuring a post's engagement. It also wants to dominate your time and attention. Will you let it?


Dec 13, 20242 min read
Tell Your Best Stories Now. Especially in Emerging Areas of Law.
Lawyers can't always wait for final resolution to sell their experience. Fortunately, they don't have to.

Dec 7, 20241 min read
Go Ahead, Update Your Photo. Then Raise Your Rate.
The law is one field where clients want to see that you have a lot of experience--and they'll pay for it.


Dec 6, 20242 min read
I'm Home. Come On In.
Legal Marketing AF: Savvy. Salty. Personal. Before I lucked into a career in legal marketing, I was a blogger. No one paid me for...
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