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What Shade of Beige is Your Law Firm?

Marketers should work to stand out, not to make lawyers comfortable. Next time lawyers edit the marketing out of your marketing copy, ask questions to lead them to winning expressions.

Jun 41 min read

Audience members pictured from behind looking at a speaker and projection screen

Your Retreat Speaker Checklist

What's on your retreat speaker wish list? Here are five suggestions to look for as you line up your next business development speaker or training.

May 273 min read

Highway sign with five of the Ten Commandments

Ten Commandments of Legal Marketing Writing

Not everyone enjoys writing law firm marketing copy as much as we do. Use these quick tips to improve your content and results.

May 202 min read

Blue painter's tape on the floor in the shape of an arrow

Expert Skill: Make a Recommendation

Showing up as a marketing or business development expert to lawyers requires calculated risk. Take steps to build comfort with that risk.

May 152 min read

Six Ways Posting on LinkedIn is Like Cooking for My Family

However you tackle your meal planning and content development, the goal is to keep them coming back for more.

Apr 303 min read

Two women talking in a business setting.

Hiring a Key MBD Role? Make That Second Interview Count.

Flip the script–literally–to make your next key marketing or business development hire.

Apr 284 min read

My Personal Brand is About You. Confused? Don't Be.

Think you know your personal brand? I challenge you to reconsider, in a completely unexpected way.

Apr 72 min read

"Sorry about that email."

We all struggle with email. Use these skills to make your emails work for you–and for your readers!

Apr 32 min read

Illustration of a doctor holding an ink blot test

Fight, Fold, or Muddle Through? Marketing Pros + Cons of Each Approach

Whatever firms choose to do in this moment, marketers will be in the potentially uncomfortable spot of executing. Consider options and . . .

Mar 315 min read

Hey Marketers: Sure, "Law is Recession Proof" (We Hope). But What Does That Mean for Your Role?

Have you thought about what external market conditions mean for your role in supporting lawyers? It's time.

Mar 183 min read

White words "What If?" scrawled in pencil and underlined on a periwinkle background.

Marketers, Use Two Simple Words to Turn Your Cry for Help into a Leadership Moment

Next time you're under strain and asking for help, ask "What if?" and watch what happens.

Mar 92 min read

Table highlighting four common order-taker traps

Hey Marketers: Do You Recognize These Order-Taker Traps?

Four common order-taker traps often trip up law firm marketers. Recognize and step around them to lead in your firm.

Mar 13 min read

Dear Law Firms: Are You Training for Client Service?

Could this checklist belong to your firm? You are not alone. It has long struck me as odd that even though lawyers consistently ask for...

Jan 312 min read

Make Your Story Stand Out: "FUK It"

Casual stories help lawyers market their experience and advance business development efforts. "FUK It" to prepare your next story.

Jan 42 min read

Tell Your Best Stories Now. Especially in Emerging Areas of Law.

Lawyers can't always wait for final resolution to sell their experience. Fortunately, they don't have to.

Dec 13, 20242 min read

Go Ahead, Update Your Photo. Then Raise Your Rate.

The law is one field where clients want to see that you have a lot of experience--and they'll pay for it.

Dec 7, 20241 min read

I'm Home. Come On In.

Legal Marketing AF: Savvy. Salty. Personal. Before I lucked into a career in legal marketing, I was a blogger. No one paid me for...

Dec 6, 20242 min read