When done right, there is tremendous brand power in declining work. It might just be the key to a healthy, thriving practice.

Trial lawyers and litigators are rewarding to work with, despite habits and characteristics that may be intimidating. Apply three tips to improve your client service to these lawyers.

Legal Marketing Association Education Director Holly Amatangelo is on a quest to help legal marketing and business development professionals understand their firms and clients. The former professional comedy actor ask questions, stays curious, and just says no to bad advice. As evidenced by her favorite phrase, "yes, and," Holly is always game.

Whether you're babysitting or solving complex business challenges, business development fundamentals remain the same.

The right role on the right board can open doors you'd never imagine and lead to rewarding personal and professional opportunities.

Cross-selling should never be a "ready, fire, aim!" exercise. Evaluate a potential cross-sell for these four conditions before pitching a client.

Former law firm partner and Airbnb in-house counsel Miko Ando Brown talks countering fears, finding your why, and killing the billable hour.

Have you thought about what external market conditions mean for your role in supporting lawyers? It's time.

Living legend Roy Sexton gets real about marketing traps, social media, and guilty pleasures--with plenty of feel-good advice along the way.

Success seems limited when we view it a certain way. Good news: we can open our perspectives to create more winning opportunities.

LMAF interviews Tahisha Fugate of Axinn. Highlights include a call for boldness, a savvy request of clients, and advice to "do it scared."

It's natural to chase sexy clients. But does name recognition or Fortune ranking justify your efforts? Use this tool to find out.

LMAF interviews Matt Plavnick of Axis. Highlights include "Oh wow" work from others, three hated words, and the best advice he's heard.

Sometimes BD is as simple as chainsaws and catastrophic claims. Usually, it's not.

Casual stories help lawyers market their experience and advance business development efforts. "FUK It" to prepare your next story.

Stop making business development harder than it needs to be. Take a lesson from popular music.

Most of us incorrectly estimate how long others want to chat. This holiday, listen for conversational high points and make graceful exits.

Firms can quickly inspire lawyers to think about business development. Changing behaviors takes longer.

The LMAF Interview. Big brains. Sharp wits. Warm hearts.

Use our easy business development planning tool to demystify BD and plot concrete actions. Free for readers!