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the blog



LinkedIn: Visibility, Engagement + BD Without Leaving Home
LinkedIn is about so much more than touting wins. Used well, it becomes a tremendous platform for visibility, engagement, and business development. How do I know? Because I'm getting opportunities I couldn't without it.
Aug 162 min read


Small Business Development Acts for Heavy Work Times
It's easy to ignore BD when you are busy. Here are small things you can do to stay visible to your priority contacts even when work is overwhelming.
Aug 82 min read


New Partners: Say "No" to Boost Your Brand and Grow a Healthy Practice
When done right, there is tremendous brand power in declining work. It might just be the key to a healthy, thriving practice.
Jul 273 min read


Three Tips to Support Trial Lawyers + Litigators
Trial lawyers and litigators are rewarding to work with, despite habits and characteristics that may be intimidating. Apply three tips to improve your client service to these lawyers.
Jul 232 min read


The LMAF Interview: Holly Amatangelo
Legal Marketing Association Education Director Holly Amatangelo is on a quest to help legal marketing and business development professionals understand their firms and clients. The former professional comedy actor ask questions, stays curious, and just says no to bad advice. As evidenced by her favorite phrase, "yes, and," Holly is always game.
Jun 168 min read


Business Development for Babysitters (and Lawyers!)
Whether you're babysitting or solving complex business challenges, business development fundamentals remain the same.
Jun 61 min read


4:1 BD Payout? Try Board Service.
The right role on the right board can open doors you'd never imagine and lead to rewarding personal and professional opportunities.
May 302 min read


Four Conditions for Cross-Selling Success
Cross-selling should never be a "ready, fire, aim!" exercise. Evaluate a potential cross-sell for these four conditions before pitching a client.
May 83 min read


The LMAF Interview: Miko Ando Brown
Former law firm partner and Airbnb in-house counsel Miko Ando Brown talks countering fears, finding your why, and killing the billable hour.
Mar 2615 min read


Hey Marketers: Sure, "Law is Recession Proof" (We Hope). But What Does That Mean for Your Role?
Have you thought about what external market conditions mean for your role in supporting lawyers? It's time.
Mar 183 min read


The LMAF Interview: Roy Sexton
Living legend Roy Sexton gets real about marketing traps, social media, and guilty pleasures--with plenty of feel-good advice along the way.
Mar 411 min read


For Best Results, Tip Pyramid
Success seems limited when we view it a certain way. Good news: we can open our perspectives to create more winning opportunities.
Feb 82 min read


The LMAF Interview: Tahisha Fugate
LMAF interviews Tahisha Fugate of Axinn. Highlights include a call for boldness, a savvy request of clients, and advice to "do it scared."
Jan 294 min read


Get REAL About Your Prospects
It's natural to chase sexy clients. But does name recognition or Fortune ranking justify your efforts? Use this tool to find out.
Jan 163 min read


The LMAF Interview: Matt Plavnick
LMAF interviews Matt Plavnick of Axis. Highlights include "Oh wow" work from others, three hated words, and the best advice he's heard.
Jan 144 min read


The Sales Funnel Only Tells Part of the Business Development Story
Sometimes BD is as simple as chainsaws and catastrophic claims. Usually, it's not.
Jan 102 min read


Make Your Story Stand Out: "FUK It"
Casual stories help lawyers market their experience and advance business development efforts. "FUK It" to prepare your next story.
Jan 42 min read


Three Chords and the Truth: What Country Music and Business Development Share
Stop making business development harder than it needs to be. Take a lesson from popular music.
Jan 12 min read


It's a Gift to Leave Them Wanting More
Most of us incorrectly estimate how long others want to chat. This holiday, listen for conversational high points and make graceful exits.
Dec 23, 20241 min read


Are You After BD Inspiration or Behavior Change?
Firms can quickly inspire lawyers to think about business development. Changing behaviors takes longer.
Dec 11, 20242 min read
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