Just because a lawyer is difficult to work with doesn't mean their ideas are bad. Before you react, use this simple checklist to vet the next request from a challenging lawyer.

Serving lawyers will always be hard. But the recipe to succeed is simple.

Marketers know where they stand and demonstrate elegant client service mastery when they communicate proactively to lawyers.

Lawyers and marketers will do well to heed three lessons from a seasoned legal marketer who became a legal buyer.

LinkedIn is about so much more than touting wins. Used well, it becomes a tremendous platform for visibility, engagement, and business development. How do I know? Because I'm getting opportunities I couldn't without it.

It's easy to ignore BD when you are busy. Here are small things you can do to stay visible to your priority contacts even when work is overwhelming.

When done right, there is tremendous brand power in declining work. It might just be the key to a healthy, thriving practice.

Trial lawyers and litigators are rewarding to work with, despite habits and characteristics that may be intimidating. Apply three tips to improve your client service to these lawyers.

Legal Marketing Association Education Director Holly Amatangelo is on a quest to help legal marketing and business development professionals understand their firms and clients. The former professional comedy actor ask questions, stays curious, and just says no to bad advice. As evidenced by her favorite phrase, "yes, and," Holly is always game.

Whether you're babysitting or solving complex business challenges, business development fundamentals remain the same.

The right role on the right board can open doors you'd never imagine and lead to rewarding personal and professional opportunities.

Cross-selling should never be a "ready, fire, aim!" exercise. Evaluate a potential cross-sell for these four conditions before pitching a client.

Former law firm partner and Airbnb in-house counsel Miko Ando Brown talks countering fears, finding your why, and killing the billable hour.

Have you thought about what external market conditions mean for your role in supporting lawyers? It's time.

Living legend Roy Sexton gets real about marketing traps, social media, and guilty pleasures--with plenty of feel-good advice along the way.

Success seems limited when we view it a certain way. Good news: we can open our perspectives to create more winning opportunities.

LMAF interviews Tahisha Fugate of Axinn. Highlights include a call for boldness, a savvy request of clients, and advice to "do it scared."

It's natural to chase sexy clients. But does name recognition or Fortune ranking justify your efforts? Use this tool to find out.

LMAF interviews Matt Plavnick of Axis. Highlights include "Oh wow" work from others, three hated words, and the best advice he's heard.

Sometimes BD is as simple as chainsaws and catastrophic claims. Usually, it's not.