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The LMAF Interview: Miko Ando Brown
Former law firm partner and Airbnb in-house counsel Miko Ando Brown talks countering fears, finding your why, and killing the billable hour.
Mar 2615 min read
Hey Marketers: Sure, "Law is Recession Proof" (We Hope). But What Does That Mean for Your Role?
Have you thought about what external market conditions mean for your role in supporting lawyers? It's time.
Mar 183 min read
The LMAF Interview: Roy Sexton
Living legend Roy Sexton gets real about marketing traps, social media, and guilty pleasures--with plenty of feel-good advice along the way.
Mar 411 min read
For Best Results, Tip Pyramid
Success seems limited when we view it a certain way. Good news: we can open our perspectives to create more winning opportunities.
Feb 82 min read
The LMAF Interview: Tahisha Fugate
LMAF interviews Tahisha Fugate of Axinn. Highlights include a call for boldness, a savvy request of clients, and advice to "do it scared."
Jan 294 min read
Get REAL About Your Prospects
It's natural to chase sexy clients. But does name recognition or Fortune ranking justify your efforts? Use this tool to find out.
Jan 163 min read
The LMAF Interview: Matt Plavnick
LMAF interviews Matt Plavnick of Axis. Highlights include "Oh wow" work from others, three hated words, and the best advice he's heard.
Jan 144 min read
The Sales Funnel Only Tells Part of the Business Development Story
Sometimes BD is as simple as chainsaws and catastrophic claims. Usually, it's not.
Jan 102 min read
Make Your Story Stand Out: "FUK It"
Casual stories help lawyers market their experience and advance business development efforts. "FUK It" to prepare your next story.
Jan 42 min read
Three Chords and the Truth: What Country Music and Business Development Share
Stop making business development harder than it needs to be. Take a lesson from popular music.
Jan 12 min read
It's a Gift to Leave Them Wanting More
Most of us incorrectly estimate how long others want to chat. This holiday, listen for conversational high points and make graceful exits.
Dec 23, 20241 min read
Are You After BD Inspiration or Behavior Change?
Firms can quickly inspire lawyers to think about business development. Changing behaviors takes longer.
Dec 11, 20242 min read
Coming Soon: LMAF--The Interview
The LMAF Interview. Big brains. Sharp wits. Warm hearts.
Dec 10, 20241 min read
The "Right" Business Development Plan? The One You Will Use
Use our easy business development planning tool to demystify BD and plot concrete actions. Free for readers!
Dec 7, 20241 min read
I'm Home. Come On In.
Legal Marketing AF: Savvy. Salty. Personal. Before I lucked into a career in legal marketing, I was a blogger. No one paid me for...
Dec 6, 20242 min read
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