"No BD Mondays"

It's okay to go dark some days. It might even be ideal.

I don't develop business on Mondays. I haven't for over 18 months. 

It started selfishly: I wanted Mondays to work on my business, Axis Marketing Strategies. 

Increasingly, though, I see "No BD Mondays" as a gift to clients and prospects. 

Who really wants to start the week replying to sales calls or emails--even from people we like? 

I do use Mondays for BD-related work. It's not a complete moratorium on BD. 

• If a client or prospect suggests a Monday appointment, I'll be there. 

  
  

• I also track BD activity, schedule reminders, and even draft BD emails and schedule those emails to send later in the week. 

This lets me cross BD outreach off my list on Monday, while also leaving you alone on Monday to organize your week (or whatever you like to use Mondays for). 

I like it so much I'm considering "No BD Fridays," too. 

• I don't want my outreach to be missed or forgotten in the rush to leave work. 

  
  

• I know how some of you are wired. You can't shut off until every email has a reply. 

I don't want to add stress or work to your Friday! And I actually don't want you thinking about me over the weekend. That seems counterproductive.

Two whole days each week without BD outreach? I bet a lot of you think that sounds pretty good, both as buyers and sellers. 

So here's a BD trainer and coach not only giving permission, but actually encouraging you, not to do BD every day. For your clients' and prospects' sake. 

Remember, though: We're talking about direct BD, the kind we want clients and prospects to react to. You can and arguably should still use these days for your own BD organizing as needed.