Lawyers excel at helping others, yet too often deflect when offered help. Be ready to accept help, and go one farther: advise helpers on what you actually need.

Marketers demonstrate leadership when they make recommendations, deliver what lawyers want--not necessarily what they ask for--and communicate reliably. Lean into three shifts for excellent results.

LinkedIn is about so much more than touting wins. Used well, it becomes a tremendous platform for visibility, engagement, and business development. How do I know? Because I'm getting opportunities I couldn't without it.

Sure, your email looks perfect to you as you sit at your desk. But how does it appear to that reader opening it on their phone? Take these three steps to give phone readers what they need so you can get the responses you want.

Whether you're babysitting or solving complex business challenges, business development fundamentals remain the same.

Marketers should work to stand out, not to make lawyers comfortable. Next time lawyers edit the marketing out of your marketing copy, ask questions to lead them to winning expressions.

Flip the script–literally–to make your next key marketing or business development hire.

We all struggle with email. Use these skills to make your emails work for you–and for your readers!

Whatever firms choose to do in this moment, marketers will be in the potentially uncomfortable spot of executing. Consider options and . . .

Next time you're under strain and asking for help, ask "What if?" and watch what happens.

Most of us incorrectly estimate how long others want to chat. This holiday, listen for conversational high points and make graceful exits.