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the blog


"Sorry about that email."
We all struggle with email. Use these skills to make your emails work for you–and for your readers!
Apr 32 min read

Fight, Fold, or Muddle Through? Marketing Pros + Cons of Each Approach
Whatever firms choose to do in this moment, marketers will be in the potentially uncomfortable spot of executing. Consider options and . . .
Mar 315 min read

Marketers, Use Two Simple Words to Turn Your Cry for Help into a Leadership Moment
Next time you're under strain and asking for help, ask "What if?" and watch what happens.
Mar 92 min read

It's a Gift to Leave Them Wanting More
Most of us incorrectly estimate how long others want to chat. This holiday, listen for conversational high points and make graceful exits.
Dec 23, 20241 min read
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