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the blog


Hiring a Key MBD Role? Make That Second Interview Count.
Flip the script–literally–to make your next key marketing or business development hire.
Apr 284 min read


My Personal Brand is About You. Confused? Don't Be.
Think you know your personal brand? I challenge you to reconsider, in a completely unexpected way.
Apr 72 min read


"Sorry about that email."
We all struggle with email. Use these skills to make your emails work for you–and for your readers!
Apr 32 min read


Hey Marketers: Sure, "Law is Recession Proof" (We Hope). But What Does That Mean for Your Role?
Have you thought about what external market conditions mean for your role in supporting lawyers? It's time.
Mar 183 min read


That 10% Discount Costs You More Than 10%
Discounts disproportionately decrease profit. Lawyers tend to overlook this simple yet inconvenient truth when trying to land new work.
Mar 111 min read


For Best Results, Tip Pyramid
Success seems limited when we view it a certain way. Good news: we can open our perspectives to create more winning opportunities.
Feb 82 min read


Dear Law Firms: Are You Training for Client Service?
Could this checklist belong to your firm? You are not alone. It has long struck me as odd that even though lawyers consistently ask for...
Jan 312 min read


Get REAL About Your Prospects
It's natural to chase sexy clients. But does name recognition or Fortune ranking justify your efforts? Use this tool to find out.
Jan 163 min read


The Sales Funnel Only Tells Part of the Business Development Story
Sometimes BD is as simple as chainsaws and catastrophic claims. Usually, it's not.
Jan 102 min read


Make Your Story Stand Out: "FUK It"
Casual stories help lawyers market their experience and advance business development efforts. "FUK It" to prepare your next story.
Jan 42 min read


Three Chords and the Truth: What Country Music and Business Development Share
Stop making business development harder than it needs to be. Take a lesson from popular music.
Jan 12 min read


It's a Gift to Leave Them Wanting More
Most of us incorrectly estimate how long others want to chat. This holiday, listen for conversational high points and make graceful exits.
Dec 23, 20241 min read


Are You After BD Inspiration or Behavior Change?
Firms can quickly inspire lawyers to think about business development. Changing behaviors takes longer.
Dec 11, 20242 min read


The "Right" Business Development Plan? The One You Will Use
Use our easy business development planning tool to demystify BD and plot concrete actions. Free for readers!
Dec 7, 20241 min read
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