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If It's Not About Behavior Change, What Are We Doing Here?
The lunch-and-learn format can create awareness, but it doesn't lead to behavior change. For that, look to cohort-based trainings.
1 day ago2 min read


"No BD Mondays"
It's important to build healthy business development habits. It's equally valuable to go dark at times.
Jan 282 min read


Price on Page 1? Yes Indeed.
We all have strong feelings about money and how and when we talk about it. In proposals, sooner is better.
Jan 202 min read


Help Them Help You: Know What You Need, and Ask for It
Lawyers excel at helping others, yet too often deflect when offered help. Be ready to accept help, and go one farther: advise helpers on what you actually need.
Sep 1, 20252 min read


Small Business Development Acts for Heavy Work Times
It's easy to ignore BD when you are busy. Here are small things you can do to stay visible to your priority contacts even when work is overwhelming.
Aug 8, 20252 min read


New Partners: Say "No" to Boost Your Brand and Grow a Healthy Practice
When done right, there is tremendous brand power in declining work. It might just be the key to a healthy, thriving practice.
Jul 27, 20253 min read


Business Development for Babysitters (and Lawyers!)
Whether you're babysitting or solving complex business challenges, business development fundamentals remain the same.
Jun 6, 20251 min read


4:1 BD Payout? Try Board Service.
The right role on the right board can open doors you'd never imagine and lead to rewarding personal and professional opportunities.
May 30, 20252 min read


Your Retreat Speaker Checklist
What's on your retreat speaker wish list? Here are five suggestions to look for as you line up your next business development speaker or training.
May 27, 20253 min read


Expert Skill: Make a Recommendation
Showing up as a marketing or business development expert to lawyers requires calculated risk. Take steps to build comfort with that risk.
May 15, 20252 min read


Four Conditions for Cross-Selling Success
Cross-selling should never be a "ready, fire, aim!" exercise. Evaluate a potential cross-sell for these four conditions before pitching a client.
May 8, 20253 min read


Hiring a Key MBD Role? Make That Second Interview Count.
Flip the script–literally–to make your next key marketing or business development hire.
Apr 28, 20254 min read


My Personal Brand is About You. Confused? Don't Be.
Think you know your personal brand? I challenge you to reconsider, in a completely unexpected way.
Apr 7, 20252 min read


"Sorry about that email."
We all struggle with email. Use these skills to make your emails work for you–and for your readers!
Apr 3, 20252 min read


Hey Marketers: Sure, "Law is Recession Proof" (We Hope). But What Does That Mean for Your Role?
Have you thought about what external market conditions mean for your role in supporting lawyers? It's time.
Mar 18, 20253 min read


That 10% Discount Costs You More Than 10%
Discounts disproportionately decrease profit. Lawyers tend to overlook this simple yet inconvenient truth when trying to land new work.
Mar 11, 20251 min read


For Best Results, Tip Pyramid
Success seems limited when we view it a certain way. Good news: we can open our perspectives to create more winning opportunities.
Feb 8, 20252 min read


Dear Law Firms: Are You Training for Client Service?
Could this checklist belong to your firm? You are not alone. It has long struck me as odd that even though lawyers consistently ask for...
Jan 31, 20252 min read


Get REAL About Your Prospects
It's natural to chase sexy clients. But does name recognition or Fortune ranking justify your efforts? Use this tool to find out.
Jan 16, 20253 min read


The Sales Funnel Only Tells Part of the Business Development Story
Sometimes BD is as simple as chainsaws and catastrophic claims. Usually, it's not.
Jan 10, 20252 min read
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