Lawyers and marketers often ask what is the "best" or "right" model for an attorney business development plan.
While the answer depends on the lawyer, after 15 years in professional services I've seen one clear characteristic emerge: Effective BD plans are short and simple.
Short plans get used. Long, detailed plans may help in the initial processing stage, but in my experience they are better dust catchers than roadmaps.
Three Key Parts: At its heart, successful BD planning and practice rests on three components: Relationships, Activities, and Calendar. Wash, rinse, repeat.
Give it a Try: Axis designed the RAC-3 for BD template to simplify BD planning and help lawyers and marketers plot individual steps that move relationships toward new business. Try it and let us know how it works for you.