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the blog



Ever-present. Commonplace. Practically mundane.
Tomorrow I will post about legal marketing, or business development, or the business of law. Tomorrow, business as usual.
Mar 16, 20252 min read


That 10% Discount Costs You More Than 10%
Discounts disproportionately decrease profit. Lawyers tend to overlook this simple yet inconvenient truth when trying to land new work.
Mar 11, 20251 min read


Marketers, Use Two Simple Words to Turn Your Cry for Help into a Leadership Moment
Next time you're under strain and asking for help, ask "What if?" and watch what happens.
Mar 9, 20252 min read
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