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the blog



Just a "follow-up" email? Think again.
Transform your follow-up emails in seven easy steps to add immediate value to internal clients.
7 days ago3 min read


Yoga, Constraint + Marketing Mindset
Consider three questions—and a little bit of yoga—to help you see the value of your work even when your best efforts are constrained.
Nov 141 min read


Difficult Lawyer? Sanity Check.
Just because a lawyer is difficult to work with doesn't mean their ideas are bad. Before you react, use this simple checklist to vet the next request from a challenging lawyer.
Oct 61 min read


Client Service Recipe: Knowledge, Empathy + Confidence
Serving lawyers will always be hard. But the recipe to succeed is simple.
Sep 274 min read


Proprioception: A Client Service Superpower
Marketers know where they stand and demonstrate elegant client service mastery when they communicate proactively to lawyers.
Sep 42 min read


Three Tips to Support Trial Lawyers + Litigators
Trial lawyers and litigators are rewarding to work with, despite habits and characteristics that may be intimidating. Apply three tips to improve your client service to these lawyers.
Jul 232 min read
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