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the blog



What's Your "Cognac Problem"?
Delivering above-and-beyond client service doesn't have to be painful, and it can even be fun. Look for savvy opportunities and marshal your resources to surprise lawyers and solve sticky problems.
3 days ago2 min read


Empathy is Empowering
Harness empathy in tense moments to move forward with lawyers.
6 days ago2 min read


PSA: Don't do therapy on lawyers.
MBD pros may find themselves in "quasi therapy" discussions when lawyers drift from business development topics. Use these skills to get back on track.
Dec 16, 20251 min read


Lesson Learned: Be careful with the words, "I need..."
It's natural to shorthand things when under pressure. But marketing and BD pros are well advised to remember their manners—learn from my mistake!
Dec 1, 20252 min read


Just a "follow-up" email? Think again.
Transform your follow-up emails in seven easy steps to add immediate value to internal clients.
Nov 18, 20253 min read


Yoga, Constraint + Marketing Mindset
Consider three questions—and a little bit of yoga—to help you see the value of your work even when your best efforts are constrained.
Nov 14, 20251 min read


Difficult Lawyer? Sanity Check.
Just because a lawyer is difficult to work with doesn't mean their ideas are bad. Before you react, use this simple checklist to vet the next request from a challenging lawyer.
Oct 6, 20251 min read


Client Service Recipe: Knowledge, Empathy + Confidence
Serving lawyers will always be hard. But the recipe to succeed is simple.
Sep 27, 20254 min read


Proprioception: A Client Service Superpower
Marketers know where they stand and demonstrate elegant client service mastery when they communicate proactively to lawyers.
Sep 4, 20252 min read


Three Tips to Support Trial Lawyers + Litigators
Trial lawyers and litigators are rewarding to work with, despite habits and characteristics that may be intimidating. Apply three tips to improve your client service to these lawyers.
Jul 23, 20252 min read
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