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the blog



Are You Causing One Business Issue to Fix Another?
Standard forms present opportunities and pitfalls. Marketers can help firms review engagement letters and invoices with client experience at heart.
Jul 33 min read


Want Email Responses? Write For Phones.
Sure, your email looks perfect to you as you sit at your desk. But how does it appear to that reader opening it on their phone? Take these three steps to give phone readers what they need so you can get the responses you want.
Jun 192 min read


Hiring a Key MBD Role? Make That Second Interview Count.
Flip the script–literally–to make your next key marketing or business development hire.
Apr 284 min read


BigLaw Capitulation and Tariffs? They Are Not In Isolation.
Consider the timeline from BigLaw capitulations to Trump's tariff announcement.
Apr 52 min read
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