Too many lawyers think they've done business development when they've only engaged in marketing. I've been to Antarctica, but never to the South Pole. In both cases, the differences matter a lot.

The lunch-and-learn format can create awareness, but it doesn't lead to behavior change. For that, look to cohort-based trainings.

What's on your retreat speaker wish list? Here are five suggestions to look for as you line up your next business development speaker or training.