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the blog
On Using Exclamation Points
We mean well with our exclamation points. But sometimes we use them at our peril.
Oct 212 min read
Proprioception: A Client Service Superpower
Marketers know where they stand and demonstrate elegant client service mastery when they communicate proactively to lawyers.
Sep 42 min read
Three Marketing Lessons I Learned as a Party to Litigation
Lawyers and marketers will do well to heed three lessons from a seasoned legal marketer who became a legal buyer.
Aug 263 min read
Are You Causing One Business Issue to Fix Another?
Standard forms present opportunities and pitfalls. Marketers can help firms review engagement letters and invoices with client experience at heart.
Jul 33 min read
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