Delivering above-and-beyond client service in law firms doesn't have to be painful, and it can even be fun. Look for savvy opportunities and marshal your resources to surprise lawyers and solve sticky problems.

We mean well with our exclamation points. But sometimes we use them at our peril.

Marketers know where they stand and demonstrate elegant client service mastery when they communicate proactively to lawyers.

Lawyers and marketers will do well to heed three lessons from a seasoned legal marketer who became a legal buyer.

Standard forms present opportunities and pitfalls. Marketers can help firms review engagement letters and invoices with client experience at heart.