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the blog



"Sorry about that email."
We all struggle with email. Use these skills to make your emails work for you–and for your readers!
Apr 32 min read


Fight, Fold, or Muddle Through? Marketing Pros + Cons of Each Approach
Whatever firms choose to do in this moment, marketers will be in the potentially uncomfortable spot of executing. Consider options and . . .
Mar 315 min read


Make Your Story Stand Out: "FUK It"
Casual stories help lawyers market their experience and advance business development efforts. "FUK It" to prepare your next story.
Jan 42 min read
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