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the blog



LinkedIn: Visibility, Engagement + BD Without Leaving Home
LinkedIn is about so much more than touting wins. Used well, it becomes a tremendous platform for visibility, engagement, and business development. How do I know? Because I'm getting opportunities I couldn't without it.
Aug 162 min read


Ten Commandments of Legal Marketing Writing
Not everyone enjoys writing law firm marketing copy as much as we do. Use these quick tips to improve your content and results.
May 202 min read


Make Your Story Stand Out: "FUK It"
Casual stories help lawyers market their experience and advance business development efforts. "FUK It" to prepare your next story.
Jan 42 min read


Tell Your Best Stories Now. Especially in Emerging Areas of Law.
Lawyers can't always wait for final resolution to sell their experience. Fortunately, they don't have to.
Dec 13, 20242 min read
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