Lawyers and marketers will do well to heed three lessons from a seasoned legal marketer who became a legal buyer.

Marketers demonstrate leadership when they make recommendations, deliver what lawyers want--not necessarily what they ask for--and communicate reliably. Lean into three shifts for excellent results.

LinkedIn is about so much more than touting wins. Used well, it becomes a tremendous platform for visibility, engagement, and business development. How do I know? Because I'm getting opportunities I couldn't without it.