Yes, you'll make mistakes. Maybe even bad ones. You can still serve clients well.

Katie McMahan, founder and owner of national recruiting firm The Lawt, gets honest on company values, the motivating power of AI, and not lying to farm animals.

Whether you're babysitting or solving complex business challenges, business development fundamentals remain the same.

It's natural to chase sexy clients. But does name recognition or Fortune ranking justify your efforts? Use this tool to find out.