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the blog



The LMAF Interview: Matt Plavnick
LMAF interviews Matt Plavnick of Axis. Highlights include "Oh wow" work from others, three hated words, and the best advice he's heard.
Jan 144 min read


The Sales Funnel Only Tells Part of the Business Development Story
Sometimes BD is as simple as chainsaws and catastrophic claims. Usually, it's not.
Jan 102 min read


Make Your Story Stand Out: "FUK It"
Casual stories help lawyers market their experience and advance business development efforts. "FUK It" to prepare your next story.
Jan 42 min read
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