Delivering above-and-beyond client service in law firms doesn't have to be painful, and it can even be fun. Look for savvy opportunities and marshal your resources to surprise lawyers and solve sticky problems.

Harness empathy in tense moments to move forward with lawyers.

Transform your follow-up emails in seven easy steps to add immediate value to internal clients.

Marketers demonstrate leadership when they make recommendations, deliver what lawyers want--not necessarily what they ask for--and communicate reliably. Lean into three shifts for excellent results.

Think you know your personal brand? I challenge you to reconsider, in a completely unexpected way.