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Make Your Story Stand Out: "FUK It"
Casual stories help lawyers market their experience and advance business development efforts. "FUK It" to prepare your next story.
Jan 42 min read
Three Chords and the Truth: What Country Music and Business Development Share
Stop making business development harder than it needs to be. Take a lesson from popular music.
Jan 12 min read
It's a Gift to Leave Them Wanting More
Most of us incorrectly estimate how long others want to chat. This holiday, listen for conversational high points and make graceful exits.
Dec 23, 20241 min read
Are You After BD Inspiration or Behavior Change?
Firms can quickly inspire lawyers to think about business development. Changing behaviors takes longer.
Dec 11, 20242 min read
Coming Soon: LMAF--The Interview
The LMAF Interview. Big brains. Sharp wits. Warm hearts.
Dec 10, 20241 min read
The "Right" Business Development Plan? The One You Will Use
Use our easy business development planning tool to demystify BD and plot concrete actions. Free for readers!
Dec 7, 20241 min read
I'm Home. Come On In.
Legal Marketing AF: Savvy. Salty. Personal. Before I lucked into a career in legal marketing, I was a blogger. No one paid me for...
Dec 6, 20242 min read
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