LMAF interviews Tahisha Fugate of Axinn. Highlights include a call for boldness, a savvy request of clients, and advice to "do it scared."

It's natural to chase sexy clients. But does name recognition or Fortune ranking justify your efforts? Use this tool to find out.

LMAF interviews Matt Plavnick of Axis. Highlights include "Oh wow" work from others, three hated words, and the best advice he's heard.

Sometimes BD is as simple as chainsaws and catastrophic claims. Usually, it's not.

Casual stories help lawyers market their experience and advance business development efforts. "FUK It" to prepare your next story.

Stop making business development harder than it needs to be. Take a lesson from popular music.

Most of us incorrectly estimate how long others want to chat. This holiday, listen for conversational high points and make graceful exits.

Firms can quickly inspire lawyers to think about business development. Changing behaviors takes longer.

The LMAF Interview. Big brains. Sharp wits. Warm hearts.

Use our easy business development planning tool to demystify BD and plot concrete actions. Free for readers!

Legal Marketing AF: Savvy. Salty. Personal. Before I lucked into a career in legal marketing, I was a blogger. No one paid me for...