Sure, your email looks perfect to you as you sit at your desk. But how does it appear to that reader opening it on their phone? Take these three steps to give phone readers what they need so you can get the responses you want.

Legal Marketing Association Education Director Holly Amatangelo is on a quest to help legal marketing and business development professionals understand their firms and clients. The former professional comedy actor ask questions, stays curious, and just says no to bad advice. As evidenced by her favorite phrase, "yes, and," Holly is always game.

However you tackle your meal planning and content development, the goal is to keep them coming back for more.

Living legend Roy Sexton gets real about marketing traps, social media, and guilty pleasures--with plenty of feel-good advice along the way.

Four common order-taker traps often trip up law firm marketers. Recognize and step around them to lead in your firm.

LMAF interviews Tahisha Fugate of Axinn. Highlights include a call for boldness, a savvy request of clients, and advice to "do it scared."

LMAF interviews Matt Plavnick of Axis. Highlights include "Oh wow" work from others, three hated words, and the best advice he's heard.

Lawyers can't always wait for final resolution to sell their experience. Fortunately, they don't have to.

The LMAF Interview. Big brains. Sharp wits. Warm hearts.

Legal Marketing AF: Savvy. Salty. Personal. Before I lucked into a career in legal marketing, I was a blogger. No one paid me for...